Apex Coworking

I was brought in to build the Apex Coworking premium digital presence from the ground up. The brand needed high-end visual assets that could fuel organic growth, power paid acquisition, and translate seamlessly into physical marketing materials.

There was no existing visual identity to fall back on; everything had to be conceived, captured, and deployed from zero. The goal was to establish Apex as the definitive premium coworking destination in London.

Creative direction

I operated as a full-service visual partner across every touchpoint. This meant shooting premium photography and videography of their coworking spaces to drive sales, alongside comprehensive event coverage that captured the energy of the brand in motion.

Beyond capture, I managed their entire social pipeline, planning, producing, and publishing bespoke posts. I built a library of digital assets, coordinated directly with their Google and Meta ads team to supply ad-ready content in every required format, and provided consulting on web design direction, podcast studio aesthetics, and external billboard and leaflet campaigns.

I also built the Apex Health brand from scratch.