Social media / London
How much does social media management cost in London?
Social media management with me starts from £600 a month. That is the Digital Foundation plan, and there are two larger plans at £1,000 and £1,800 a month. Every price is the same for every client, there is no minimum term, and you can cancel with 28 days' notice.
I'm Obi Spencer. I plan the content, shoot it, edit it and post it myself, so you deal with me and not an account manager. Here is what each plan includes, what changes the price, and how to choose.
Prices checked 26 October 2026
The three monthly plans
Digital Foundation
£600 a month
- 1 monthly content shoot (2 hours, photo and video)
- 8-12 posts a month on one platform (Instagram or TikTok)
- 2 edited reels a month
- Onboarding brand audit and strategy session
Growth & Authority
£1,000 a month
- 1 monthly content shoot (up to 4 hours, photo and video)
- 16-20 posts a month across 2 platforms
- 4 edited reels a month
- Community management (DMs and comments)
- Monthly strategy call and performance report
- Story and carousel content
Comprehensive Brand Management
£1,800 a month
- 2 full-day shoots a month (photo and video)
- 24-32 posts a month across 3 platforms
- 8+ edited reels a month
- Community management 7 days a week
- Monthly strategy call and in-depth performance report
- Priority turnaround on all content
The full detail of each plan is on the Digital Identity page. The exact scope is confirmed on a discovery call.
I run one café’s social media, photography and videography. On its new Instagram profile it went from 0 to 560 followers in under 14 days and reached 70k views in its first week, with minimal ad spend. That is one café’s result, not a promise of what any venue will see. See the work for cafés.
Some of the content I make for one café, whose social media, photography and videography I handle.
What changes the price
The three plans differ in how much I make for you each month:
- Shoot time. One 2-hour shoot, one shoot of up to 4 hours, or two full days.
- Platforms. One, two or three.
- Posts and reels. 8-12 posts and 2 reels, 16-20 posts and 4 reels, or 24-32 posts and 8 or more reels, every month.
- Community management. None, DMs and comments, or 7 days a week.
- Reporting and turnaround. An onboarding strategy session, a monthly strategy call and performance report, or an in-depth report with priority turnaround.
What is not in the monthly price
Ad spend is not included. If you run paid ads, you pay the ad spend directly to the platform, and I can manage the campaigns for £350 a month through PPC and ads management. Websites, one-off photography and videography are priced separately, and you can have them alongside a plan or on their own.
Which plan to start with
This is my suggestion, and we confirm it on a discovery call.
- Digital Foundation if you are starting from zero or want one platform done properly, with a brand audit and strategy session at the start.
- Growth & Authority if you want two platforms, more reels and someone handling the DMs and comments.
- Comprehensive Brand Management if you want three platforms, two full shoot days a month and daily community management.
How it works
- Tell me about your business. Use the enquiry form, or start with the free audit if you want to see where you stand first.
- We agree the plan. On a discovery call we confirm which plan fits and what it covers.
- I make it every month. I plan, shoot, edit and post, and you deal with me throughout.
How to compare quotes
Ask every provider the same questions, and compare what you get, not only the monthly figure. Here is how my three plans answer them.
- How many posts and reels each month? 8-12 posts and 2 reels, 16-20 posts and 4 reels, or 24-32 posts and 8 or more reels.
- How many platforms? One, two or three.
- Is the shooting included? Yes: one 2-hour shoot, one shoot of up to 4 hours, or two full days each month.
- Who answers comments and messages? Nobody on the first plan, then DMs and comments, then seven days a week.
- What reporting do I get? An onboarding strategy session, then a monthly strategy call and performance report, and an in-depth report on the largest plan.
- Is there a minimum term, and is ad spend included? There is no minimum term, and you cancel with 28 days' notice. Ad spend is not included: you pay the platform directly.
The exact scope is confirmed on a discovery call, and the price is the same for every client.
Common questions
Questions about the cost
How much does social media management cost in London?
From £600 a month (Digital Foundation), then £1,000 a month (Growth & Authority) and £1,800 a month (Comprehensive Brand Management). The price is the same for every client and I do not offer discounts.
Is there a minimum term?
No. Monthly plans have no minimum term. You can cancel with 28 days' notice.
Does the monthly price include ad spend?
No. If you run paid ads, you pay the ad spend directly to the platform. Managing the campaigns is a separate plan: PPC and ads management is £350 a month.
What is included in the monthly price?
Each plan includes a content shoot every month, a set number of posts across one to three platforms, and edited reels. The larger plans add community management and monthly reporting. The full list for each plan is above.
Who does the work?
I do. I'm Obi Spencer, and I plan the content, shoot it, edit it and post it myself, so you deal with me and not an account manager.
Can I start with something smaller?
Yes. You can start with the free audit, or with a one-off shoot or short videos, which are priced separately. Photography starts from £250.
Tell me about your business
Say what you do and where you want to be seen, and I will tell you which plan I would start with. Read more about social media management in London, or see social media for cafes and restaurants.